Synthesis 2015 > The economic situation the main driver of the emergence of the sharing economy

The economic situation the main driver of the emergence of the sharing economy

While internet plays a decisive role, in the eyes of Europeans, in the rise of these new forms of consumption, they do not consider technological progress as providing the best explanation for the emergence of such practices.

In their opinion, it is primarily the economic context that is driving this change in behaviour: with the crisis, individuals are seeking to spend as little as possible.
This reason is put forward by 52% of Europeans, and in even higher proportions in those countries that have most widely adopted these new forms of resourcefulness: France (69% refer to the economic context), Italy (66%) and Spain (59%).
This therefore comes well ahead of the technological explanation mentioned by 30% of Europeans who believe that it is primarily internet that is offering new opportunities to consume differently (45% in Sweden and 37% in Germany).
Finally, only 18% explain it mainly by a genuine transformation in our societies, as the sign of a need to restore closer ties and to do without middlemen. The Swedes are the most sensitive to this argument (29%) which they place behind the technological explanation but ahead of the economic context.

It should not be concluded, however, that this phenomenon is purely a short-term one in the eyes of Europeans: 73% believe, on the contrary, that it is a deep-rooted trend and that is going to increase. The French are particularly convinced of this (77%).

The economic situation the main driver of the emergence of the sharing economy

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