Synthesis 2015 > Pronounced development of alternative consumption modes

Pronounced development of alternative consumption modes

When surveyed about changes in their consumption behaviour over the past 5 years, 51% of Europeans declare that they have rented, swapped, borrowed and/or purchased second-hand goods more often. These practices are developing particularly strongly in Southern Europe, France and Poland.

It is primarily purchases of used goods that have increased exponentially (39% more often, including 11% “much more often”), facilitated by such websites as Le Bon Coin, eBay, etc. Among those who opt the most for purchases of used goods are women (41% made more purchases of used goods) and younger people (45% of under 35s), the more educated (41%) but also those with the most modest incomes (43% made more purchases of used goods). France appears to be the European champion for the development in purchases of second-hand goods, ahead of Italy, Poland and Spain.

27% of Europeans also borrowed items more often over the past 5 years. This practice is increasing more particularly among young people (33% of under 35s do it more often), in Spain, Italy and France.

Swapping and rental have developed a little less (19% and 17% respectively of Europeans declare that they do them more often). The Italians and Spanish are those who turn most to these practices.

Pronounced development of alternative consumption modes

Recommended Summaries

A phenomenon widely noticed by Europeans, but varying from one practice to another

Almost two-thirds of Europeans have remarked the emergence of new forms of collaborative consumption (65%, of whom 14% “Yes, a lot”). This phenomenon has [...]

2015 0

Practices that are shifting perceptions of solidarity

When surveyed as to whether a certain number of these practices are solidarity-driven (or otherwise), Europeans do consider on the whole that they are [...]

2015 0

In certain areas, ownership is no longer the dream

In 2015, owning their second home is a dream for just 35% of Europeans (against 65% who prefer to borrow or rent this type of property). In such a context, [...]

2015 0

The economic situation the main driver of the emergence of the sharing economy

While internet plays a decisive role, in the eyes of Europeans, in the rise of these new forms of consumption, they do not consider technological progress [...]

2015 0

The profile of collaborative consumers: young, well-qualified and more…

The Europeans who have adopted the highest average number of collaborative consumption-related practices are primarily the young (5.6 / 17 on average for [...]

2015 0

A somewhat less pronounced feeling of downward social mobility

While a relative majority of Europeans still have a feeling of downward social mobility when compared to their parents at the same age (40%), this has [...]

2015 0

Back to top