Synthesis 2015 > Pronounced development of alternative consumption modes

Pronounced development of alternative consumption modes

When surveyed about changes in their consumption behaviour over the past 5 years, 51% of Europeans declare that they have rented, swapped, borrowed and/or purchased second-hand goods more often. These practices are developing particularly strongly in Southern Europe, France and Poland.

It is primarily purchases of used goods that have increased exponentially (39% more often, including 11% “much more often”), facilitated by such websites as Le Bon Coin, eBay, etc. Among those who opt the most for purchases of used goods are women (41% made more purchases of used goods) and younger people (45% of under 35s), the more educated (41%) but also those with the most modest incomes (43% made more purchases of used goods). France appears to be the European champion for the development in purchases of second-hand goods, ahead of Italy, Poland and Spain.

27% of Europeans also borrowed items more often over the past 5 years. This practice is increasing more particularly among young people (33% of under 35s do it more often), in Spain, Italy and France.

Swapping and rental have developed a little less (19% and 17% respectively of Europeans declare that they do them more often). The Italians and Spanish are those who turn most to these practices.

Pronounced development of alternative consumption modes

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