Synthesis 2015 > A phenomenon widely noticed by Europeans, but varying from one practice to another

A phenomenon widely noticed by Europeans, but varying from one practice to another

Almost two-thirds of Europeans have remarked the emergence of new forms of collaborative consumption (65%, of whom 14% “Yes, a lot”). This phenomenon has been remarked more particularly in France (83%), Spain (79%), Italy (68%) and Poland (65%), which would seem to back up the declarations by Europeans regarding their more extensive use of rental, exchanges, loans or second-hand purchases in these countries. The British are those who have observed this trend the least (just 44%).

Of the 17 sharing-economy practices that were tested, European have already tried 4.6 of them on average. The Europeans that have tried the largest number of these practices are the nationals of 3 countries that were hit hard by the crisis: the Spanish (5.3), Italians (5.2) and also Poles (5.9).

The practices that have been adopted by a majority of Europeans are those relating to purchases and sales: purchasing from small local producers (already tried by 65% of respondents) and buying/selling second-hand cultural goods (54%). 46% have tried out buying or selling second-hand household electrical appliances, video or hi-fi equipment, and 30% grouped purchases of goods or services.

Swapping or sharing-related practices come next. They are a little less prevalent than buying and selling, but are still frequent: use of tutorials (48%), exchanging or bartering with private individuals (33%), sharing / exchanging goods with local people (32%), sharing services with the neighbours (25%) or exchanging services (19%). Their growth potential also remains considerable: there are many Europeans who are counting on adopting them, if they have not already done so. Concerning exchanges of services, for example, although less than 1 European in 5 has tried it, 30% have the intention of doing so.

Behaviour is changing a little more slowly when it comes to cars and housing, for which the preference for ownership remains considerable: 19% of Europeans have, however, already asked a private individual directly to rent them their car or share their car with them, 10% have already done so with their own car and 13% have already used a self-service car.

Concerning housing, 9% have already exchanged their home with a private individual, 17% have already rented the home of a private individual for the holidays and 12% have already rented out their own home for the same purpose. When they have not had the experience themselves, there are still many Europeans who are ready to give it a try: 19% have the intention of trying exchanging homes, 15% renting the home of a private individual and 20% the rental of their own home.

Finally, financing practices are those Europeans have tried out the least, even though a non-negligible portion of the population has already made this kind of investments: 16% have already made financial investments in solidarity-based savings products and 14% have already taken part in financing the project or activity of a person (via a crowd funding website for business creators, or artists, etc.).

A phenomenon widely noticed by Europeans, but varying from one practice to another

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